Suppose you are a computer retailer who, as part of a discount offer, sends promotional SMS to potential customers offering a “Flat 20% discount on all computers”. If some of the recipients have planned to buy new computer then chances of them approaching your shop are the highest, as SMS Marketing has the power to make the customers feel more related and personalized compared to other advertising media. Even if the customer has no plans to buy a computer at present, in future he will definitely come to your shop as your message remains in his mobile until he deletes it.
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