Marketing holds a key role in promoting a product or service. With strategic planning & mass advertisement campaigns we can sell products even if the quality is low. Today there are many ways to market a product/service. One of the best, cost-effective & targeted advertisement platform is SMS Marketing as mobile has become an inevitable accessory in our life. Promotional SMS will be delivered right to the customers' mobile phones and they can use the information at any time they wish as the message will be usually saved in the phone.
SMS Marketing is useful for all types of businesses especially in targeting the local customers. With the help of Bulk SMS Campaigns you can increase your sale by 200% in just a couple of days during the festivals or promotions.
SMS Marketing service is good for promotions as well as communication with your customers and convey your brand message or to develop strong brand awareness among the mass.
Suppose if Mr. Rohit is planning to buy a pair of shoes, normally he goes to the market, search any retailer and buy a pair of shoes. But had if Mr.Rohit received a promotional SMS from your Shop saying "Flat 10% Discount for all Shoes Items" then he would have definitely come to your shop. This is how Promotional SMS works.
Suppose if Mrs. Rani bought some garments from your shop a couple of months ago, and you have collected her mobile number then. You are sending a greeting SMS the right time on the eve of a festival season, when people are willing for shopping. Here your greeting SMS will definitely bring Mrs. Rani & family to your shop again.
Building your customer database is very important for a long term & memorable business relationship. We have sophisticated tools to build & organize your customer database without comprising on the security measurements.
SMS Campaigns works differently for different category of business; we have short listed few category of business below.
We know how difficult it is to boost the sales in this highly competitive market. In retailing it is the satisfaction of the customers/consumers that counts the most. And the rate of success depends not merely in attracting but largely on retaining the customers who are often demanding, and for that should have something more to offer than a rival product. The existence of competitors necessitates you to provide high quality products with the best customer care, tempting offers, excellent after sales support, maintain good long term customer relationship & provide the customer with cutting edge technology. Here let us see how a retailer can use our platform of SMS Marketing to boost his sales and maintain long term customer relationship & trust.
A textile retailer wants to send a thanking message after the payment of purchase is received. He also wants to build his own customer database in separate groups, send bulk SMS on the eve of major festivals and inform selected group of customers regarding the latest arrivals & offers, but he don't have a web portal or any customer management software.
For Sending Thanking SMS: We advised him to create a template in our Web Interference Portal which will enable him to send a pre-defined message to the customer instantly.
For Building Customer Database & Groups: We advised him to collect the customer's name and phone number after the purchase and enter it into our Web Interference portal. He can assign a group for that contact if needed.
Sending Bulk SMS on the eve of festivals: We advised him to use "Send to All" option in our Web Interference Portal, so SMS will be send to all customers just with one click.
Informing Latest Arrivals & Offers to Selected Customers: Select the customer group and send SMS; SMS will be delivered only to the members in that group.
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